Urban Dictionary and Google Sitelinks

by Alex Hlinski 5/20/2008 1:03:00 PM
The Urban Dictionary and its uber-offensive sitelink in its Google listing snippet. [More]

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Google | SEO

ASP.NET Custom Errors: Preventing 302 Redirects To Custom Error Pages

by Colin Cochrane 1/25/2008 9:53:42 PM
Defining custom error pages is a convenient way to show users a friendly page when they encounter an HTTP error such as a 404 Not Found, or a 500 Server Error. Unfortunately ASP.NET handles custom error pages by responding with a 302 Temporary redirect to the error page that was defined. In this post I explain how to create a custom HttpModule that allows you to use custom error pages while preserving the original HTTP status code and avoiding the 302 redirect to the error page. [More]

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ASP.NET | SEO | Web Development

Please Don't Urinate In The Pool: The Social Media Backlash

by Colin Cochrane 1/11/2008 10:08:58 PM
The increasing interest of the search engine marketing community in social media has resulted in more and more discussion about how to get in on the "traffic goldrush". As an SEO, I appreciate the enthusiasm in exploring new methods for maximizing exposure for a client's site, but as a social media user I am finding myself becoming increasingly annoyed with the number of people that are set on finding ways to game the system. [More]

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SEM | SEO

Catching Unwanted Spiders And Content Scraping Bots In ASP.NET

by Colin Cochrane 12/30/2007 7:20:00 PM
If you have a blog that is even moderately popular then you have likely fallen victim to some form of content scraping. Ever since it became possible to earn money through ads on a website there have been people trying to find ways to cheat the system. The most widespread example of this comes in the form of splogs and similar spam-based websites, which consist only of ads from Google AdSense and duplicated content from other sites. In this post I will share a method you can use to identify "evil" spiders and bots that are wasting your website's resources. [More]

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ASP.NET | SEO | Web Development

How Being An SEO Analyst Made Me A Better Web Developer

by Colin Cochrane 12/19/2007 10:46:00 AM
Being a successful web developer requires constant effort to refine your existing abilities while expanding your skill-set to include the new technologies that are continually released, so when I first started my job as a search engine optimization analyst I was fully expecting my web development skills to dull. I could not have been more wrong. [More]

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SEO | SEM | Web Development

Is There Added Value In XHTML To Search Engine Spiders?

by Colin Cochrane 12/8/2007 11:10:00 AM
The use of XHTML in the context of SEO is a matter of debate. The consensus tends to be that using XHTML falls into the category of optimization efforts that provide certain benefits for the site as a whole (extensibility, ability to use XSL transforms) but offers little or no added value in the eyes of the search engines. That being said, as the number of pages that search engine spiders have to crawl continues to increase every day, the limits to how much the spiders can crawl are being tested. This has been recognized by SEOs and is reflected in efforts to trim page sizes down to make a site more appealing to the spiders. Now it is time to start considering the significant benefits that a well-formed XHTML document can potentially offer to search engine spiders. [More]

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SEO | HTML | XHTML | XML

Reducing Code Bloat - Or How To Cut Your HTML Size In Half

by Colin Cochrane 11/18/2007 8:26:00 PM
When it comes to designing and developing a web site the load time is one consideration that is often ignored, or is an afterthought once the majority of the design and structure is in place. While high-speed internet connections are becoming increasingly common there are still a significant portion of web users out there with 56k connections, and even those with broadband connections aren't guaranteed to have a fast connection to your particular server. Every second that a user has to wait to download your content is increasing the chance of that user deciding to move on. [More]

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SEO | ASP.NET | HTML | XHTML | Web Development | Web Design | CSS

Google Cracks Down On Sites That Are Losing Importance

by Colin Cochrane 11/12/2007 3:19:00 PM
There has been a lot of controversy in the world of SEO as of late, mostly centering around the PageRank penalties that Google has been handing out to enforce their paid-link policies. The members of the SEO community, who do enjoy to voice their opinion from time to time, increased the size of Google's index by about 2.3% blogging about it (just kidding! I love the SEO community). As more updates to the Toolbar PageRank happened over the weeks, more disgruntled SEOs, webmasters and site owner's came out of the woodwork to express their outrage at Google for decreasing the Toolbar PageRank of their site. For some, however, this outrage is misplaced. [More]

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SEO | Google

Using the ASP.NET Web.Sitemap to Manage Meta Data

by Colin Cochrane 10/30/2007 6:48:00 PM
In an ASP.NET application the web.sitemap is very convenient tool for managing the site's structure, especially when used with an asp:Menu control. One aspect of the web.sitemap that is often overlooked is the ability to add custom attributes to the <siteMapNode> elements, which provides very useful leverage for managing a site's meta-data. [More]

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SEO | ASP.NET | Web Development

SEO Best Practices - Dynamic Pages in ASP.NET

by Colin Cochrane 10/28/2007 10:15:00 PM
One of the greatest time-savers in web development is the use of dynamic pages to serve up database driven content. The most common examples of which are content management systems and product information pages. More times than not these pages hinge on a querystring parameter such as /page.aspx?id=12345 to determine which record needs to be retrieved from the database and output to the page. What is surprising is how many sites don't adequatly validate that crucial parameter. [More]

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SEO | ASP.NET | Visual Basic | Web Development

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Colin Cochrane

Colin Cochrane

SEO and ASP.NET Developer.

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