I was doing a little competitive keyword analysis recently and one particular site that ranked pretty highly in the SERPs caught my eye.
It was the snippet at first that piqued my interest, with the words "Connecting you through the millenium". Wasn't the millenium, like, almost a decade ago? Hmm, I may have to delve further.
The site itself is an excercise in mid 90's web development; very plain design, mandatory animated gif, text scroller (very Web 0.56a), web counter (graphical no less) and italisized footer copyright text. Not very much in the way of high quality keyword related textual content to get it to rank where it was found.
Checking the whois info it can be seen that the domain was registered in April of 1996. So this old guy is being given some authority for his long service, and may go some way to explain his position in the SERPs for this keyword.
One of the links on this page may actually be Google's oldest backlink, and I'm advised to try the "newest search engine" by the blurb with the link.
I may have to switch from Altavista and try out this Google. I'm not expecting much, and what the hell is a "Google" anyway?
A little while ago Google allowed some method of control over the sitelinks
that are associated with a sites' Google snippet listing. Through the Sitelinks
feature of Google Webmaster tools, webmasters are able to decide which
sitelinks appear with their listing. However, I don't think this feature has
been picked up by the guys over at the Urban Dictionary, as the snippet below
I can only imagine that the Goog has decided that this "c word" page is
valuable to it's searchers and have thoughtfully provided a link
to it, or perhaps the UD have intentially provided a link to one of
their most important pages afterall.
It's already widely known that Google employees support Barack Obama ahead of the clean cut Ms. Clinton for the Democratic party presidential nomination. Interestingly, the Yahoo brigade also favour Obama, whereas those at
evil lovely Microsoft prefer Hillary. I wonder if there'll be some employee "re-education" at Yahoo when Microsoft eventually forces through the takeover.
Now I have discovered some
tenuous compelling evidence that there may be some sort of strong-arm tactics at Google to force the will of the company on its employees. Whilst enjoying an informative Google Adsense Optimization Demo presentation, I found the following blatantly partisan anti Hillary subliminal messaging within a presentation slide. Click "Pick Colors that Complement Your Site" to skip straight to the offending slide.
Examining the highlighted Adsense examples on this slide we can see the rather obvious anti Hillary propoganda. "Hillary is a Liar" barks the ad title of one, "anti-hillary" ad text in another.
Associating poor old Hillary with the oft-disliked current Republican administration in this way is also highly amusing and obviously reflects the political opinions of the presentation author (and possibly Google?).
As all good web developers know, accessibility is a very important consideration with an ever increasing proportion of the population that is old and decrepit. One of the more important accessibility features is the image alt attribute that is used to describe an image for visually impaired users. It's always nice to find a site that has accessbility in mind by providing good descriptions of an image within the alt attribute text.
This particular example has got to be the best I have ever come across, and is an inspired choice of descriptive text that makes it clear to the elderly user what shenanigans are going on within the picture.
This interesting commentary on modern family life within the UK can be found here, http://www.dailymail.co.uk/pages/live/femail/article.html?in_article_id=514809&in_page_id=1879.
Note, unfortunately the alt text has been changed since this screenshot was taken. The good SEO strategy of a related high value keyword in the picture filename remains, however.