The increasing interest of the search engine marketing community in social media has resulted in more and more discussion about how to get in on the "traffic goldrush". As an SEO, I appreciate the enthusiasm in exploring new methods for maximizing exposure for a client's site, but as a social media user I am finding myself becoming increasingly annoyed with the number of people that are set on finding ways to game the system. [More]

Being a successful web developer requires constant effort to refine your existing abilities while expanding your skill-set to include the new technologies that are continually released, so when I first started my job as a search engine optimization analyst I was fully expecting my web development skills to dull. I could not have been more wrong. [More]

There has been a lot of controversy in the world of SEO as of late, mostly centering around the PageRank penalties that Google has been handing out to enforce their paid-link policies. The members of the SEO community, who do enjoy to voice their opinion from time to time, increased the size of Google's index by about 2.3% blogging about it (just kidding! I love the SEO community). As more updates to the Toolbar PageRank happened over the weeks, more disgruntled SEOs, webmasters and site owner's came out of the woodwork to express their outrage at Google for decreasing the Toolbar PageRank of their site. For some, however, this outrage is misplaced. [More]

In an ASP.NET application the web.sitemap is very convenient tool for managing the site's structure, especially when used with an asp:Menu control. One aspect of the web.sitemap that is often overlooked is the ability to add custom attributes to the <siteMapNode> elements, which provides very useful leverage for managing a site's meta-data. [More]

Looks like Google might be up to something as link data has been going missing across sites in Google Webmaster Tools. [More]