I was doing a little competitive keyword analysis recently and one particular site that ranked pretty highly in the SERPs caught my eye. It was the snippet at first that piqued my interest, with the words "Connecting you through the millenium". Wasn't the millenium, like, almost a decade ago? Hmm, I may have to delve further. I then discovered what may prove to be Google's oldest backlink. [More]

The Urban Dictionary and its uber-offensive sitelink in its Google listing snippet. [More]