I was doing a little competitive keyword analysis recently and one particular site that ranked pretty highly in the SERPs caught my eye.
It was the snippet at first that piqued my interest, with the words "Connecting you through the millenium". Wasn't the millenium, like, almost a decade ago? Hmm, I may have to delve further.
The site itself is an excercise in mid 90's web development; very plain design, mandatory animated gif, text scroller (very Web 0.56a), web counter (graphical no less) and italisized footer copyright text. Not very much in the way of high quality keyword related textual content to get it to rank where it was found.
Checking the whois info it can be seen that the domain was registered in April of 1996. So this old guy is being given some authority for his long service, and may go some way to explain his position in the SERPs for this keyword.
One of the links on this page may actually be Google's oldest backlink, and I'm advised to try the "newest search engine" by the blurb with the link.
I may have to switch from Altavista and try out this Google. I'm not expecting much, and what the hell is a "Google" anyway?
A little while ago Google allowed some method of control over the sitelinks
that are associated with a sites' Google snippet listing. Through the Sitelinks
feature of Google Webmaster tools, webmasters are able to decide which
sitelinks appear with their listing. However, I don't think this feature has
been picked up by the guys over at the Urban Dictionary, as the snippet below
I can only imagine that the Goog has decided that this "c word" page is
valuable to it's searchers and have thoughtfully provided a link
to it, or perhaps the UD have intentially provided a link to one of
their most important pages afterall.